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How to Report Counterfeit Listings

A practical workflow for building a marketplace counterfeit evidence file.

Create a listing record

Save the listing URL, seller name, marketplace ID, title, price, images, variants, and any visible claims about authenticity.

Compare against official product evidence

Use official product pages, authorized seller references, packaging details, and photo comparisons to explain why the listing should be reviewed.

Track relisting patterns

Counterfeit abuse can move between seller accounts. Keep a history of seller names, IDs, and similar listing language.

FAQ

Frequently asked questions

Do marketplaces require trademark evidence?

Many do for counterfeit or brand misuse reports. Requirements vary by marketplace and claim type.

Need help turning evidence into an enforcement workflow?

Send the brand, known URLs, social handles, and priority concerns. ProtectOurBrand will review the scope and recommend the next enforcement path.